Matías Benavides
Creative Direction & Creative Strategy · AI-First
Storytelling, Brand Films & Direction
From Buenos Aires · Working Globally

Creative Direction & Creative Strategy. Generative AI creator. And without it, too.

For over twenty years I've come up with ideas and directed how they look. I started as a copywriter in agencies, where I learned that every piece, however visual, is born from a line. And I never stopped writing. Today I direct brand films and audiovisual work for brands from where it all begins: strategy, concept, and creative direction.

I'm driven by the same obsession as ever: finding the idea that connects what a brand needs with what people actually care about. Everything else —the tool, the technology, the format— comes later. And it's always changing.

That's why I work with AI-first and hybrid production models. Not because they're trendy, but because they let me work the way I want: a leaner, faster setup with far more creative control. One head behind the whole piece, end to end.

My edge isn't in the software. It's in the eye. Understanding a brand, finding an idea, building a narrative, and directing it to the final cut. I can step in at any point in the process: brand DNA, concept, script, audiovisual direction, generative AI production, editing.

I don't do volume. I work on pieces that build identity, positioning, and brand value.

One creative head. One clear direction. From idea to finished brand film.